1. General provisions
1.1. This Privacy Policy describes how SIA VIROLANS, registration No. 40003509311, registered address: Pērkona iela 12, Sigulda, Siguldas novads, LV-2150, Latvia (hereinafter also – the "Data Controller"), obtains, processes and stores the personal data that the "Siguldas Rudens Bumba" online shop collects from its customers and from persons visiting the website (hereinafter – the "Data Subject" or "you").
1.2. Personal data is any information relating to an identified or identifiable natural person, i.e. the Data Subject. Processing is any operation performed on personal data, such as collection, recording, alteration, use, viewing, erasure or destruction.
1.3. The Data Controller complies with the data-processing principles laid down in law and confirms that personal data are processed in accordance with the applicable legislation.
2. Collection, processing and storage of personal data
2.1. The Data Controller obtains, processes and stores personally identifiable information mainly through the online shop website and by e-mail.
2.2. By visiting and using the services provided in the online shop, you agree that any information provided is used and managed in accordance with the purposes set out in this Privacy Policy.
2.3. The Data Subject is responsible for ensuring that the personal data submitted are correct, accurate and complete. Knowingly providing false information is considered a breach of our Privacy Policy. The Data Subject must inform the Data Controller without delay of any changes to the personal data submitted.
2.4. The Data Controller is not liable for damage caused to the Data Subject or to third parties as a result of incorrectly submitted personal data.
3. Processing of customers' personal data
3.1. The Data Controller may process the following personal data:
3.1.1. First name and surname
3.1.2. Contact details (e-mail address and/or phone number)
3.1.3. Transaction data (products purchased, delivery address, price, payment information, etc.)
3.1.4. Any other information submitted to us while purchasing the products and services offered on the website or when contacting us.
3.2. In addition to the above, the Data Controller is entitled to verify the accuracy of the data submitted using publicly available registers.
3.3. The legal basis for processing personal data is Article 6(1)(a), (b), (c) and (f) of the General Data Protection Regulation:
a) the data subject has given consent to the processing of his or her personal data for one or more specific purposes;
b) processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
c) processing is necessary for compliance with a legal obligation to which the controller is subject;
f) processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.
3.4. The Data Controller stores and processes the Data Subject's personal data as long as at least one of the following criteria applies:
3.4.1. the personal data are necessary for the purposes for which they were received;
3.4.2. as long as the Data Controller and/or the Data Subject can exercise their legitimate interests in the manner prescribed by external laws, such as raising objections or bringing or pursuing a claim in court;
3.4.3. as long as there is a legal obligation to retain the data, for example under the Accounting Law;
3.4.4. as long as the Data Subject's consent to the relevant processing of personal data is valid, if there is no other lawful basis for processing.
Once the circumstances listed in this section cease to apply, the retention period for the Data Subject's personal data also ends, and all relevant personal data are permanently deleted from computer systems and from electronic and/or paper documents containing them, or those documents are anonymised.
3.5. In order to fulfil its obligations to you, the Data Controller is entitled to transfer your personal data to cooperation partners and data processors who carry out the necessary data processing on our behalf, such as accountants, courier services (Venipak), etc. The data processor acts as a processor of personal data. Payments are processed by the payment platform Klix, so our company transfers the personal data required to complete the payment to the platform's operator, AS "Citadele banka".
On request, we may transfer your personal data to state and law-enforcement authorities in order to defend our legal interests where necessary by preparing, submitting and defending legal claims.
3.6. When processing and storing personal data, the Data Controller implements organisational and technical measures to protect personal data against accidental or unlawful destruction, alteration, disclosure and any other unlawful processing.
4. Rights of the Data Subject
4.1. Under the General Data Protection Regulation and the laws of the Republic of Latvia, you have the right:
4.1.1. to access your personal data, receive information about their processing, request a copy of your personal data in electronic format and have those data transferred to another controller (data portability);
4.1.2. to request the rectification of incorrect, inaccurate or incomplete personal data;
4.1.3. to have your personal data erased ("to be forgotten"), except where the law requires the data to be retained;
4.1.4. to withdraw your previously given consent to the processing of personal data;
4.1.5. to restrict the processing of your data – the right to request that we temporarily stop processing all of your personal data;
4.1.6. to lodge a complaint with the Data State Inspectorate of Latvia.
A request to exercise your rights may be submitted in person at Pērkona iela 12, Sigulda, Siguldas novads, LV-2150, or electronically by writing to megijadesign@gmail.com.
5. Cookie policy
5.1. This website uses cookies – small text files that the website stores on the visitor's device to make the site work, improve the user experience and measure the effectiveness of advertising.
5.2. The following categories of cookies are used on the site:
- Necessary cookies – provide the basic functions of the site (for example, placing an order and making a payment) and remember your cookie choice. These cookies are always used and do not require consent.
- Analytics cookies – help us understand how visitors use the site (number of visits, most popular pages). The data are collected in anonymised form. For this purpose we also use the tool Microsoft Clarity (provided by Microsoft Corporation), which records how visitors move around the site (clicks, scrolling, session recordings and heatmaps); text entered in forms is masked in the recordings.
- Marketing cookies – Google Ads (Google Ireland Limited) cookies that make it possible to measure the effectiveness of advertising (conversion tracking) and to show you more relevant ads on the Google network. More information: Google Privacy Policy.
5.3. Analytics and marketing cookies are used only with your consent, which you can give in the cookie notice when you first visit the site. Without consent, Google tools operate without cookies and do not identify the visitor (Google Consent Mode). Microsoft Clarity is loaded only after analytics cookies have been allowed.
5.4. You can change or withdraw your choice at any time by clicking the "Cookie settings" link in the site footer. Cookies can also be deleted or blocked in your browser settings, but in that case some functions of the site may not work fully.
5.5. Your cookie choice is stored for 180 days, after which consent is requested again.
6. Final provisions
6.1. This Privacy Policy has been drawn up in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), as well as the applicable laws of the Republic of Latvia and the European Union.
6.2. The Data Controller is entitled to amend or supplement this Privacy Policy at any time and without prior notice. Amendments take effect once published on the website siguldasrudensbumba.lv.